Server-side tracking provides businesses with enhanced data precision, improved privacy compliance, and significantly increased performance in digital marketing efforts. At Obsidian, we specialise in sophisticated server-side tracking implementations, offering comprehensive setups including serverside tagging through Google Tag Manager, enhanced conversions, and integrations across platforms like Facebook, Google Ads, Snap, and TikTok.
As a top partner on Stape and co-authors of a leading whitepaper with Meta, our expertise ensures your business navigates tracking challenges efficiently and effectively.
