Come Rains, come shine

Digital excellence as a growth lever

Rains is one of Denmark’s most recognized brands—yet it may come as a surprise that the company was founded as recently as 2012. Since then, Rains has redefined rainwear, turning functional waterproof garments into statements of personal style.

Obsidian Digital has proudly been part of Rains’ journey since 2020. We've witnessed—and contributed to—their evolution into the fashion powerhouse they are today.

Digital excellence has been both a strategic ambition and a key driver of growth for Rains. While e-commerce operates alongside wholesale and retail, the digital channel has always been a priority.

Best-of-class execution

Rains produces compelling content in-house, and the next step is getting it in front of the right audience. That’s where Obsidian comes in. Since 2020, we’ve managed their campaigns across Meta, Snapchat, and TikTok Ads.

This collaboration has not only fueled growth but also led to two official Snapchat Success Cases for our pioneering work with Augmented Reality ads—where Rains was among the first brands to embrace the format.

A best-practice tracking and measurement setup—leveraging server-side Google Tag Manager—combined with a data-driven approach to targeting and content optimization, has enabled Rains to scale both spend and revenue year over year.

Come Rains, come shine

Rains’ success story continues to unfold—and while Obsidian played just a small part, it’s one we’re deeply proud of. Since the beginning of our partnership, Rains has increased its online revenue by 8×, expanded into new markets, and turned the highly prioritized U.S. market into its single largest.

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