As a progressive outerwear brand with a digital-first mindset, Rains continuously explores new ways to engage audiences and elevate the online shopping experience. With international expansion and e-commerce growth at the core of their strategy, Rains wanted to bridge the gap between performance marketing and immersive branding. The goal: to connect innovation with conversion by engaging users in a meaningful, on-brand way.
Snapchat’s Augmented Reality (AR) capabilities provided the perfect canvas. Rains launched an interactive AR Try-On Lens that let users experience selected products in a dynamic, mobile-native format. By combining conversion-focused ads with high-impact awareness content, Rains created a campaign that captured attention while driving action. The Lens was both entertaining and practical—turning curiosity into engagement and engagement into value.
The campaign outperformed expectations on every front. The AR Lens drove 2.93X return on ad spend, while sparking 17,000 shares and over 3,300 saves—clear indicators of strong brand affinity and user interaction. For Rains, this confirmed that AR isn’t just a trend; it’s a scalable format with real business impact. More AR activations are already in the pipeline.
