CASE

How Roccamore Scaled Online Sales with Meta Ads

Meet the team:
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The NUMBers

3.7x

increase in online sales

3.1x

higher return on ad spend with Facebook’s collection ad format
63%
lower cost per acquisition
THE STORY

Roccamore’s Growth Journey: Scaling Luxury Footwear Sales with Smart Advertising

Roccamore, the Danish luxury footwear brand, is known for its handcrafted, high-heel shoes designed with comfort and style in mind. As an e-commerce-first brand, Roccamore wanted to scale its online presence and drive more conversions without significantly increasing ad spend.

THE SOLUTION

Optimizing Ad Performance: Facebook’s Custom Audiences and Collection Ads

Leveraging Facebook’s Custom Audiences and collection ad format, Roccamore transformed its existing creative assets into high-performing campaigns. By strategically targeting engaged audiences and showcasing products in a visually immersive way, the brand optimized ad performance while maintaining an efficient budget.

THE RESULT

Impressive Growth: Boosting Sales and ROI While Reducing Acquisition Costs

In just three months, Roccamore saw:

  • A 3.7x increase in online sales
  • A 3.1x higher return on ad spend
  • A 63% reduction in cost per acquisition

By maximizing the potential of Facebook’s ad solutions, Roccamore successfully scaled its e-commerce business while keeping advertising costs efficient.

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EXPERIENCE
"Facebook’s Custom Audiences and collection ad format enabled us to supercharge the content we had already created and reach relevant people in a way that’s exciting and effective for driving sales. We got incredible results in 3 months with only a minor hike in our ad spend. I think that’s pretty amazing."

Want to know more? Speak to the expert:

THE TEAM
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Louise Philipsen
Engagement Partner
Morten Bie
Engagement Partner
Jakob Museth Rafn
Senior Consultant & Pinterest Lead
Andreas Østergaard Larsen
Associate Consultant
Mikkel Mehlskov
Consultant
Jonas Noer Petersen
Associate Consultant
Anna Leth Christiansen
Associate Consultant

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