Lunar is a modern digital bank with strong growth ambitions. To accelerate their user acquisition efforts in Denmark, Lunar sought a partner who could help them combine performance and brand building across digital platforms. While they already had an efficient lower-funnel setup, they wanted to explore how upper-funnel investment could amplify downstream conversion metrics.
We developed a TikTok-specific creative and media strategy aimed at increasing awareness among the platform’s younger, financially curious audience. The campaign was tailored to drive top-of-funnel visibility—yet optimized with precise tracking to measure the effect all the way down to app installs. By leveraging TikTok’s creative tools, native formats, and trend-driven approach, we helped Lunar build a standout presence while maintaining performance efficiency.
The campaign reached over 1 million unique users in Denmark at a significantly lower cost compared to other platforms. The results speak for themselves: a 59% increase in app installs and a 13% reduction in cost per install. Most importantly, Lunar proved that investing in brand awareness has a measurable impact on performance metrics further down the funnel.
