How Pilgrim Elevated Brand Growth Through Strategic Engagement

Remarkable Campaign Success: Boosting ROAS and Lowering CPA with Pinterest

Pilgrim, a renowned Danish jewelry brand, sought to enhance its digital presence, drive engagement, and scale online sales. With an audience that values aesthetics and inspiration, Pinterest emerged as a natural fit to position Pilgrim’s products at key moments in the consumer journey.

Strategic Pinterest Integration: Combining Organic and Paid Approaches

By leveraging Pinterest’s unique visual discovery engine, Pilgrim implemented a data-driven approach to content and ad optimization. A tailored mix of organic and paid strategies ensured that their collections reached the right audience at the right time. Key elements included:

• Inspiring Visuals: High-quality product imagery and lifestyle content aligned with audience interests.
• Smart Targeting: Interest-based and intent-driven advertising to capture high-intent shoppers.
• Performance Optimization: Continuous A/B testing to refine creative assets and maximize conversions.

Remarkable Campaign Success: Boosting ROAS and Lowering CPA with Pinterest

The campaign delivered remarkable performance, outperforming other social platforms with a 4x higher ROAS and 80% lower CPA. Pinterest not only drove brand awareness and engagement but also became a key sales driver for Pilgrim.