RAINS is an internationally recognized outerwear brand with a strong digital presence. As the brand scaled globally, their e-commerce team needed sharper insights into user behavior to identify untapped growth opportunities—without relying on increased ad spend.
In collaboration with Obsidian, RAINS implemented Mouseflow to gain a detailed understanding of the user journey across their digital storefront. By analyzing heatmaps, session recordings, and conversion funnels, the team uncovered friction points in the cart and checkout flow—and took immediate action to optimize them.
The data-driven improvements led to a 10.8x increase in checkout conversions and a 9.8% lift in cart conversion rate. Most importantly, RAINS was able to scale revenue while keeping ad budgets flat—boosting overall marketing profitability and creating a smoother, faster path to purchase for their customers.
