Automated creative optimisation drove higher engagement and CTR for Adnami

Managing Multiple Creatives for Maximum Impact

As a leading programmatic advertising platform, Adnami enables brands to deliver high-impact formats at scale. However, with multiple creative versions running simultaneously, ensuring that the most effective assets were prioritised posed a challenge.

Obsidian's Programmatic team identified that while several creatives were performing well at different times, spend wasn’t always being allocated to the best-performing ones. This inefficiency created a need for more intelligent automation.

Dynamic Automation to Optimise Creative Spend

Leveraging Adnami’s automated Creative Optimisation feature, we implemented a solution that dynamically prioritised top-performing creatives based on real-time performance signals. This allowed us to shift budget fluidly and ensure creative impact was maximised across every campaign.

We moved beyond manual optimisation by letting data-driven automation inform creative delivery—ensuring the right message reached the right audience at the right time.

Smarter Optimisation Boosts Engagement and Efficiency

The strategy led to a 13% increase in overall engagement and a 13.3% uplift in CTR. Automated prioritisation also improved internal efficiency, resulting in a 4.4% uplift in APM (Actions per Mille). With a smarter optimisation engine in place, Adnami can now scale more predictably without compromising performance.