A successful media strategy goes beyond simply placing ads; it’s about understanding your audience’s behavior, identifying the most suitable channels, and delivering content in a way that resonates with them. By aligning messaging with the right media, a robust media strategy can drive brand awareness, engagement, and conversions.
Obsidian designs strategic programmatic campaigns to support your sales funnel at every stage, from awareness to conversion. Our experienced team handles all aspects, including audience targeting, premium ad placements, Display and high-impact creatives, online video, and precise optimisation.
We leverage platforms like DV360, AdForm, Hawk, Vistar and many more to execute dynamic video and display campaigns efficiently. Our approach ensures that your ads drive high-quality engagement, optimise attention metrics, and significantly enhance your overall marketing performance. All in a brand safe environment, whilst applying 3rd party tools to remove impressions and clicks from bots.
