CASE
Pinterest case

How Corendon Expanded into Denmark with Meta Ads

Meet the team:
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The NUMBers

77%

lower CPM, compared to other platforms

41%

lower CPA, compared to other platforms
38%
higher ROAS, compared to other platforms
THE STORY

Corendon’s Danish Market Entry: Inspiring Travel with Pinterest

When travel company Corendon entered the Danish market in early 2022, they looked to position themselves as a leading tour operator for Danes seeking travel to sunny destinations. In collaboration with the Danish digital performance agency Obsidian Digital, Corendon put together a compelling Pinterest campaign using idyllic images from destinations like Greece, Spain, Turkey, Bulgaria and Curaçao, creating ads that seamlessly blended with the platform’s native content and serving as inspiration while simultaneously introducing new customers to the brand.

THE SOLUTION

Reaching Early-Stage Travelers with Pinterest’s Targeting Features

People come to Pinterest looking for inspiration and may not have specific travel plans in mind when beginning their search. This allowed Corendon to reach users while they were in the early planning phase for their next vacation. By using keyword and interest targeting, Corendon was able to tap into an engaged and receptive audience.

THE RESULT

Cost-Effective Campaigns: Lower CPM and CPA with Pinterest

With Pinterest, the brand achieved CPMs up to 77% lower and CPAs up to 41% lower than other platforms.1 Moving forward, Pinterest will play a key role in Corendon's goal to establish itself as a major player in the Danish market. While they will continue to focus on awareness and conversion, they also plan to test other objectives on the platform.

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EXPERIENCE
“Corendon wanted to be the Danes' top choice when it came to planning their next holiday, so Pinterest was the perfect platform for the brand since users on the platform start early to find inspiration for their next vacation. We couldn’t believe how many people we were able to reach compared to other platforms.”

Want to know more? Speak to the expert:

Halfdan Timm
Partner
THE TEAM
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Louise Philipsen
Engagement Partner
Morten Bie
Engagement Partner
Jakob Museth Rafn
Senior Consultant & Pinterest Lead
Andreas Østergaard Larsen
Associate Consultant
Mikkel Mehlskov
Consultant
Jonas Noer Petersen
Associate Consultant
Anna Leth Christiansen
Associate Consultant

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Halfdan Timm

Partner
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