BYKARTHI is a rising Nordic accessories brand on a mission to reshape how people express personal style. With a digital-first mindset and ambitions to scale, they needed a platform that could accelerate brand visibility and drive qualified traffic—without compromising authenticity.
In collaboration with HeyMedia (now Obsidian Media), BYKARTHI activated Spark Ads on TikTok, leveraging creator-driven content that felt organic, not disruptive. The campaign strategy focused on short-form videos that blended seamlessly into users' For You feeds, highlighting product appeal while staying native to TikTok’s storytelling style.
The results spoke for themselves: Over 270,000 six-second video views, an exceptionally low €0.21 cost-per-click, and a 263% return on ad spend. Most importantly, BYKARTHI reached the right audience in a relevant, engaging, and scalable way—fueling both awareness and conversion.
