Analytics

Tracking can be a stand-alone project or a part of a larger client relationship.

In either case, we start by doing a tracking audit, looking into both advertising channels, analytics-tools and tag managers like Google Tag Manager.

Once we have an overview, we improve the setup. Improvements often include setting up serverside tracking, profit tracking for e-commerce companies, mitigating damages done by adblockers and Intelligent Tracking Prevention and in some cases setting up CDPs (Customer Data Platforms).

Improving tracking is a one-off expense that allows for a permanently higher return on all digital marketing. It does not make sense to not prioritize this in the beginning of any collaboration.