Intersport Embraces Digital Transformation with a Scalable and Flexible Platform

Adding more Digital Muscle to Multi-brand Sports Omnichannel 

As a leading brand in the multi-brand retail segment, INTERSPORT was looking for a solution, which could add more digital muscle to their full omnichannel experience. Not only e-commerce, but also adding more functionality and capability to their many retail-stores was sought after. 

To keep up - and to challenge the pace - a new solution was needed, ith much faster development pace and a platform, that could add new features in days instead of months. INTERSPORT needed a solution that would give the team more flexibility and control over e-commerce and marketing in order to continue the stride for success.

Boosting efficiency and flexibility with Shopify Plus Migration

To remove these pain-points, we helped INTERSPORT migrate to Shopify Plus, a much more flexible and user-friendly platform. Right away, the change made a huge difference.

Shopify Plus gave the marketing team an easy-to-use interface, so they could create and manage campaigns without constantly relying on developers. Updating content, launching products, and running promotions became quicker and smoother, making it easier to keep up with customer demand and market trends.

A platform built to grow with them

The transformation delivered immediate and measurable results. In just one year, Intersport saw a 52% increase in overall traffic and a 47% boost in SEO traffic—clear proof that Shopify can absolutely deliver on search performance. For a team once held back by slow tools, this growth marked a turning point.

Marketing now has full control over the site, allowing them to launch campaigns faster, test ideas more freely, and adapt to trends without relying on developers. Time to market has been drastically reduced, giving Intersport a real competitive edge.

Even more, operational efficiency improved across the board. Return rates dropped by 10% compared to the same period last year, a sign that better customer experiences and clearer communication are paying off.

By removing technical roadblocks and empowering their team, Intersport has built a scalable, agile digital foundation—one that’s already delivering and built to grow with them.