As Denmark’s leading cinema chain, Nordisk Film Biografer sought to expand its reach and engage younger audiences beyond traditional media channels. With evolving viewing habits and digital consumption shifting rapidly, the team needed a platform that could deliver both scale and relevance.
By integrating TikTok into their media mix, NFBIO unlocked access to an entirely new and previously untapped audience segment. The campaign strategy focused on high-engagement short-form video content that resonated natively with TikTok users—driving awareness, traffic, and conversions at an exceptionally competitive cost.
The campaign delivered more than 1.5 million six-second video views, a highly efficient €0.13 cost-per-click, and an impressive 345% return on ad spend. Most importantly, TikTok proved to be not just a brand-awareness tool, but a performance driver that now plays a key role in their digital strategy.
