Cotonshoppen has long been a dominant force in the Danish pet supply market. However, with a diverse range of products and an expansive webshop, it became challenging to highlight and sell every product effectively. The team faced difficulties with products that had previously failed to gain traction.
Looking to solve this, Cotonshoppen partnered with ProductHero to streamline their product visibility and boost sales across a range of categories.
By integrating ProductHero into their digital marketing strategy, Cotonshoppen gained access to cutting-edge product marketing solutions. ProductHero’s technology helped them optimise product feeds, create more relevant ads, and ensure that their products reached the right audience. As a result, previously underperforming items began to see a significant increase in sales.
The collaboration provided a seamless way to optimise product visibility while increasing customer engagement, helping Cotonshoppen expand their reach and deliver a higher return on investment.
The collaboration with ProductHero led to impressive results across the board. Cotonshoppen saw a 25.8% increase in clicks, 36% more impressions, and a 29.9% increase in conversion value, all with a modest 26.7% increase in cost. The partnership proved invaluable in unlocking sales potential across their diverse range of products.
